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Dandara Group Customer Privacy Policy

Summary

At Dandara Group, we respect your privacy and are committed to protecting your personal data. This summary provides an overview of how we handle your data across our customer-facing divisions.

  • Who We Are
    Dandara Group includes divisions focused on Housebuilding, commercial construction, residential and commercial property rentals and management (Isle of Man and Jersey), and Dandara Living, our build to rent and management service.
  • What Data We Collect
    We collect information relevant to our services, such as contact details, demographic information, property and rental details, employment information, call recordings, CCTV images, and data gathered from our website, services and social media.
  • How We Use Your Data
    We use your data to manage property sales and rentals, provide customer support, enhance our services, conduct surveys, and ensure safety and security.
  • Sharing Your Information
    We may share your information with trusted third parties for tenant vetting, call monitoring, maintenance, payment processing, customer service, social media management or where required by law.
  • Your Rights
    You have rights over your data, including the right to access, correct, delete, and restrict processing. To exercise these rights, contact us at dpo@dandara.com.

Please review the full privacy policy below for more details on how we protect your data.

Full Policy

Introduction

Dandara Group (“we,” “us,” or “our”) is committed to protecting your privacy. This privacy policy explains how we collect, use, share, and protect your personal data across our customer-facing divisions:

  • Dandara Housebuilding
    Regional entities within the Dandara Group develop residential and commercial properties across the UK and Crown Dependencies.
  • Dandara Rentals (Isle of Man and Jersey)
    In addition to property sales, our regional entities in the Isle of Man and Jersey offer rental services, working with both landlords and tenants.
  • Dandara Living
    Our build-to-rent division develops and manages apartments, often in city locations, for long-term rental.

For more details about our services, please refer to our individual websites. Data processing may vary by division and the specific service provided.

Dandara Group is registered with information commissioners in the United Kingdom, Jersey, and the Isle of Man.


Data Minimisation

We are committed to data minimisation. This means we only collect information necessary to fulfil specific purposes and use it solely for those purposes as defined in this policy.


Information We Collect

Depending on the service and division, we may collect and process the following types of data:

  • Contact Details
    Full name, telephone number, email, address, and preferred contact times and marketing preferences.
  • Demographic Information
    Date of birth, age, pet information (if applicable), and dependent details.
  • Property and Rental Details
    Type of property, lease details, apartment number, tenancy dates, monthly rent, and prior rental history.
  • Financial and Employment Information
    Income verification, employment details (industry, employer), and salary (primarily for Dandara Living and rental services).
  • Verification Data
    Right-to-rent/buy documentation and identity confirmation, where required, for fraud prevention purposes.
  • Website Interaction and Analytics
    IP addresses, device/browser type, geolocation, and web analytics (e.g., page views, time spent).
  • Surveys and Feedback
    Customer satisfaction surveys and feedback on properties, amenities, or services.
  • Maintenance and Support Requests
    Records of maintenance requests, feedback on repairs, and access preferences.
  • Social Media
    Social media profiles gathered from public interactions on our platforms.
  • Amenity and Activity Participation
    Information about bookings and preferences for amenities or activities, such as time slots, class registrations, or facility usage, to manage services and enhance customer experiences (Dandara Living).
  • Call Recordings
    Recordings of calls with our customer service representatives, primarily for service quality and training purposes.
  • CCTV Images
    CCTV footage captured in public or common areas of our properties, where applicable, to enhance security.
  • Door Access Data
    Information recorded from door fob usage, including access times and locations, to ensure security and manage building access.
  • Photographs and Video Content
    Images or videos captured during events, marketing activities, or for promotional purposes, with appropriate consent where required.
  • Vulnerability Information
    Details about individual requirements or adjustments, such as accessibility needs, language preferences, or additional support to accommodate environmental, physical, or personal challenges.


How We Use Your Information

We use personal data for purposes tailored to each service or division:

  • Property and Tenancy Management
    Processing purchase applications, leases and property agreements.
  • Customer Service
    Providing support and responding to enquiries, including handling maintenance and repair requests.
  • Demographic Analysis
    Analysing demographics for product and service improvement and to adjust amenities, particularly in Dandara Living.
  • Customer Protection
    Dandara supports standards and schemes aimed at ensuring consumer protection, quality, and safety in its residential and rental properties.
  • Surveys and Reviews
    Conducting customer satisfaction surveys and monitoring review sites to improve our services.
  • Marketing
    Sending targeted marketing with consent, based on demographics and location data.
  • Safety and Security
    Monitoring facilities for security purposes (e.g. CCTV in Dandara Living apartment blocks and some office spaces).
  • Vulnerability
    We will use the information you provide us with, to record the actions we need to take to accommodate your needs, this will not include storing health data unless it is essential and we have your consent.


Legal Bases for Processing

We process your data under the following legal bases:

  • Contractual Necessity
    To manage tenancy agreements, purchases, and services.
  • Legal Obligations
    To comply with right-to-rent checks and regulatory requirements.
  • Legitimate Interests
    For improving services, demographic analysis, customer support, and handling complaints.
  • Consent
    For marketing and survey participation, where required.


Sharing Your Information with Third Parties

To provide our services effectively, we may share your data with various trusted third parties. These third parties may change over time, and categories of third parties include:

  • Tenant Vetting and Credit Reference Agencies
    For tenant verification and credit checks, especially for Dandara Living and rental services.
  • Call Monitoring and Engagement Services
    For tracking and enhancing customer engagement.
  • After-Hours Support and Maintenance Providers
    Contractors and third-party companies to address repairs, maintenance, and out-of-hours needs.
  • Web Chat and Customer Interaction Tools
    For customer enquiries and online support.
  • Payment Processing and Deposit Management
    Secure processing of payments and deposit management.
  • Local Authorities and Utility Providers
    When property ownership or service responsibilities transfer from us to the client.
  • Social Media Platforms
    For managing interactions through our social media channels.
  • Cloud Storage and Administrative Systems
    For secure data storage, records management, and administrative support.
  • Prospective Buyers or Sellers of Dandara Businesses or Assets
    To facilitate the sale or transfer of any part of the Dandara Group or its assets, as required during such processes.
  • Law Enforcement or Regulators Where Legally Required
    To comply with legal obligations or to assist with investigations or audits.
  • Fraud Protection, Credit Risk Reduction, and Payment Recovery Services
    To protect against fraudulent activity, manage credit risks, and recover payments owed.


International Data Transfers

While Dandara itself does not routinely transfer data internationally, some of our third-party providers may do so. In cases where data is transferred outside the EU or UK, we ensure that appropriate agreements are in place with these third parties to protect your data according to GDPR standards, such as Standard Contractual Clauses or other approved transfer mechanisms.

Data Retention and Deletion
Retention periods vary by service and type of data:

  • Prospects: We retain data for up to 3 years or until we confirm it is outdated or incorrect.
  • Housebuilding Customers: Up to 10 years post-purchase to cover warranty periods and any regulatory requirements.
  • Rental and Dandara Living Tenants: Personal data is retained for 6 years post-tenancy, with right-to-rent information retained for 1 year after tenancy ends.
  • Digital Analytics and Web Interactions: Retained according to schedules for engagement analysis as detailed in our Cookies Policy.


Data Subject Rights

You have rights over your data, including:

  • Access: Request a copy of your personal data.
  • Correction: Update inaccurate information.
  • Deletion: Request deletion allowed by law and contractual obligations.
  • Objection and Restriction: Limit or object to specific data processing.
  • Data Portability: Obtain data in a structured format.

For any of these requests, please contact us at: dpo@dandara.com . Consent management tools are available for marketing opt-outs.


Security and Data Storage

Data security is a priority. We restrict access to authorised personnel and follow best practices for data retention and protection. Data stored on third-party systems is protected through agreements requiring GDPR-compliant practices and security standards.


Cookies and Website Monitoring

Our websites use cookies to enhance functionality and collect usage analytics. For details, refer to our Cookie Policy.


Transparency and Updates

We will notify you directly of significant changes in how we process your data. Minor updates will be posted on our websites.


Contact Us

For further information about this policy or data processing, please contact us at dpo@dandara.com .


Last updated: 15 January 2025

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Vertex 2nd Floor,
1 Tabley Court,
Victoria Street,
Altrincham,
WA14 1EZ

info@dandaraliving.com

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Dandara Living Contracting Limited: Company number: 13297470 | VAT number: GB000865606
Dandara Living Developments Limited: Company number: 13649608 | VAT number: GB000865606
Dandara Living Management Limited: Company number: 10421427 | VAT number: GB004981678

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